Privacy Policy



POLARIS YACHT BROKERAGE LIMITED operates the website, which provides the SERVICE.

This page is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service, the website. For simplicity throughout this notice, ‘we’ and ‘us’ means Polaris Yacht Brokerage Limited.


If you choose to use our Service, then you agree to the collection and use of information in relation with this policy. The Personal Information that we collect are used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy.


The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which is accessible at, unless otherwise defined in this Privacy Policy.


This notice explains in detail the types of personal data we may collect about you when you interact with us and how we may collect, use and share your personal information, our legal bases for using your personal information, how long we keep your personal information, how we protect your personal information, the countries to which we may transfer your personal information, and your rights regarding your personal information.


It is likely that we will need to update this notice from time to time. Please come back to our website/app and check it whenever you wish, as we will post any changes here.


Information Collection and Use


For a better experience, while using our Service, we may require you to provide us with certain personally identifiable information, including but not limited to your name, phone number, and email address. The information that we collect will be used to contact or identify you.


Log Data


We want to inform you that whenever you visit our Service, we collect information that your browser sends to us that is called Log Data. This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser version, pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other statistics.


Protecting Your Privacy


You do not need to register or supply any personal information to browse our website.


The Legal Background


The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:


Consent: In specific situations, we collect and process your data with your consent. For example, when you transact business with us or ask to receive information about our services or any of the yachts on our website. When collecting your personal data, we will always be clear which data is necessary for connection with a particular service.


Contractual obligations: In certain circumstances, we need your personal data to comply with our contractual obligations.


Legal compliance: If the law requires us to, we may need to collect and process your personal data.


Legitimate interest: In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business, for example, to service existing business relationships and contracts, and which does not materially impact your rights, freedom or interests. In more unusual circumstances, we may use your personal data to help us to establish, exercise or defend legal claims. We will also use your email address details to send you direct marketing information, to inform you about our services and yacht-related updates that we think might interest you.


We Collect Your Personal Data:


  • When you wish to do business with us or to work for us.
  • When you visit our website or submit your information via the website
  • When you ask us to send you information about a yacht or service.
  • When you contact us by any means with queries, complaints, etc.
  • When you book any kind of appointment or meeting with us.
  • When you engage with us on social media.
  • When you comment on or review our services.
  • When you fill in any forms.
  • When you have given the third-party permission to share with us the information they hold about you.
  • We collect data from publicly available sources where the information is made public as a matter of law.


What Sort Of Personal Data Do We Collect?


The types of personal information we collect about you depends on your relationship with us. They include:


  • Your personal contact details such as name, title, postal addresses, email addresses, and telephone numbers.
  • Technical information, such as information from your visits to our website or relating to the event invitations, updates, marketing materials and other communications we send to you electronically.
  • Your communication preferences regarding marketing materials.
  • Any other personal information you provide to us during your relationships with us, such as dietary requirements, any physical disability, and your views and comments.
  • Identification and background information that we may collect about you as part of our business acceptance procedures and recruitment procedures.
  • Copies of documents you provide to prove your identity where the law requires this or where we require it when you transact with us. This may include a copy of your passport or equivalent ID document. This will include details of your full name, address, date of birth and facial image. If you provide a passport, the data will also include your place of birth, gender, and nationality.
  • Details of your yachting preferences.
  • Financial information, such as your bank account details.
  • The company you work for and your position.
  • Details of your visits to our websites or apps, and which site you came from to ours.
  • Your social media username(s), if you interact with us through those channels, to help us respond to your comments, questions or feedback.
  • Any other personal information you provide to us during your relationships with us, such as dietary requirements, any physical disability, and your views and comments.


How And Why Do We Use Your Personal Data?


We want to give you the best possible client service and yachting experience. One way to achieve that is to ensure we have all the relevant information, which may also include your personal data. We then use this to inform the Polaris team and to tailor our services accordingly. The data privacy law allows this as part of our legitimate interest in understanding our clients so that we can provide the highest levels of service. Of course, if you wish to change how we may use your data, you will find details in the ‘What are my rights?’ section below. Please be aware that if you choose not to share your personal data with us, or if you refuse certain contact permissions, we might not be able to provide some services that you may have asked for.


This is how we will collect your personal data and why:


  • In the course of our business acceptance procedures to manage, administer and improve our provision of services to clients and to administer any service or support which you have requested, based on your consent given at the time of the request.
  • To provide the information requested by you. We may also keep a record of your requests to inform any future communication and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
  • To protect our business and you from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard our dealings with you. We will also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our website/app. We will do all of this as part of our legitimate interest.
  • To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our clients from fraud.
  • If we discover any criminal activity or alleged criminal activity. We aim to protect the individuals we interact with from criminal activities.
  • To follow up with you on a job application.
  • With your consent, we will use your personal data to keep you informed by post, email, and telephone about relevant services, events that you may be interested in, and so on. Of course, you are free to opt-out of hearing from us by any of these channels at any time.
  • To send you relevant personalised communications by post and email in relation to updates and services. We will do this on the basis of our legitimate business interest. You are free to opt-out of hearing from us by post and/or email at any time.
  • To send you communications required by law or which are necessary to inform you about the services we provide to you. For example, legally required information relating to any service we have agreed to provide. These messages will not include any promotional content and do not require prior consent when sent by email, post or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
  • To display the most interesting content to you on our website, we will use data we hold and will do so on the basis of your consent to receive app notifications and/or for our website to place cookies or similar technology on your device.
  • To develop, test and improve the systems and services we provide to you. We will do this on the basis of our legitimate business interests.
  • To comply with our contractual or legal obligations to share data with law enforcement.



Cookies are text files which are stored on your computer or other devices when you visit our website. They allow us to distinguish you from other users of our website. This helps us to provide you with a positive experience when you browse our website and to improve our website. Our website uses session cookies and persistent cookies. Session cookies are stored temporarily on your device whilst you browse our website and are deleted from your device when you finish browsing. Persistent cookies are stored on your device after you have finished browsing our website so that we can remember your preferences when you visit our website in the future. Persistent cookies will automatically be deleted from your device after 30 days.


We use Google Analytics, MailChimp, and HubSpot cookies to provide us with information about how you use our website, which we use to help us to improve our website. If you wish to restrict, block or delete the cookies which are set by our website and third parties, you can do this using your browser settings. If you set your browser preferences to block all cookies, you may not be able to access all or parts of our website. If you delete cookies relating to our website, including your cookie preferences, you will be treated as a first-time visitor the next time you visit our website.


To find out more about cookies visit All About Cookies (opens in a new window; please note we cannot be responsible for the content of external websites) and read our Cookie Policy (opens in a new window).


By using our website without changing your browser settings, you consent to our use of cookies as set out above.


Combining Your Data For Personalised Direct Marketing


We want to send you information that is most relevant to your interests at particular times. To help us form a better, overall understanding of you as a Polaris client, we combine your personal data gathered across Polaris as described above. For this purpose, we also combine the data that we collect directly from you with data that we obtain from third parties to whom you have given your consent to pass that data on to us.


How We Protect Your Personal Data


We know how much data security matters to all our clients. With this in mind, we will treat your data with the utmost care and take all appropriate steps to protect it. We have in place technical and organizational measures to protect the personal information we collect about you from unauthorized, improper or unlawful access, use, disclosure, alteration or destruction consistent with applicable data protection laws. We secure access to all transactional areas of our websites using ‘https’ technology.


How Long Will We Keep Your Personal Data?


Whenever we collect or process your personal data, we will only keep it for as long as is necessary for the purpose for which it was collected. We will delete your personal data from our systems unless we believe in good faith that we need to retain some information to place you on a ‘do not contact’ list or where the law or other regulation requires us to preserve it (for example, because of our obligations to tax or regulatory authorities).


Who Do We Share Your Personal Data With?


We sometimes share your personal data with trusted third parties. Here is the policy we apply to those organisations to keep your data safe and protect your privacy:


  • We provide only the information they need to perform their specific services.
  • They may only use your data for the exact purposes we specify in our contract with them.
  • We work closely with them to ensure that your privacy is respected and protected at all times.
  • If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.
  • Examples of the kind of third parties we work with are:
  • IT companies who support our website, app and other business systems.
  • Operational companies such as delivery couriers.
  • Direct marketing companies who help us manage our electronic and printed communications with you.
  • Data insight companies to ensure your details are up to date and accurate.
  • Sharing your data with third parties for their own purposes:
  • We will only do this in very specific circumstances, for example:
  • For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.
  • We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our clients into consideration.
  • For further information please contact us.


Where Your Personal Data May Be Processed


We may need to transfer your personal information to locations outside the jurisdiction in which you provide it, or from where you are viewing this website/app, in order to use it on the bases set out above. If you are an EU citizen or reside in the EU we will transfer your personal information outside the EU in accordance with EU data protection laws to ensure that it remains protected and secure. If you reside in a jurisdiction outside the EU, you may also have rights under applicable laws in connection with your personal information that we collect, hold and process.


Protecting your data outside the EU

We may transfer personal data that we collect from you to third-party data processors in countries that are outside the EU such as the USA. For example, this might be required in order to fulfill any service we have agreed to provide, to process any payment or other details you provide to us or to provide any other support or commercial services. If we do this, we have procedures in place to ensure your data receives the same protection as if it were being processed inside the EU. For example, our contracts with third parties stipulate the standards they must follow at all times. If you wish for more information about these contracts please contact our Data Protection Officer.


What Are Your Rights Over Your Personal Data?


If you are an EU citizen, you have the right to make a Data Subject Access Request (DSAR) and to request:


  • Access to the personal data we hold about you, free of charge in most cases.
  • The correction of your personal data when incorrect, out of date or incomplete.
  • That we stop using your personal data for direct marketing (either through specific channels, or all channels).
  • That we stop any consent-based processing of your personal data after you withdraw that consent.


You can contact us to request to exercise these rights at any time.


Right to erasure: In certain situations (for example, where we have processed your data unlawfully), you have the right to request us to “erase” your personal data. We will respond to your request within 30 days (although we may be allowed to extend this period in certain cases). If we choose not to action your request we will explain to you the reasons for our refusal. Generally, we will only disagree with you if certain limited conditions apply.


If we do agree to your request, we will delete your data but will generally assume that you would prefer us to keep a note of your name on our register of individuals who would prefer not to be contacted. That way, we will minimise the chances of you being contacted in the future where your data is collected in unconnected circumstances. If you would prefer us not to do this, you are free to say so.


Your right to withdraw consent: Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.


Where we rely on our legitimate interest: In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.


Direct marketing: You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

Checking your identity: To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice.


If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.


Service Providers


We may employ third-party companies and individuals due to the following reasons:

  • To facilitate our Service;
  • To provide the Service on our behalf;
  • To perform Service-related services; or
  • To assist us in analysing how our Service is used.

We want to inform our Service users that these third parties have access to your Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.




We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.


Links to Other Sites


Our Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that we do not operate these external sites. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.


Children’s Privacy


Our Services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.


How Can You Stop The Use Of Your Personal Data For Direct Marketing?


There are several ways you can stop direct marketing communications from us:

  • Click the ‘unsubscribe’ link in any marketing email communication that we send you. We will then stop any further marketing emails from Polaris.
  • Email us by clicking here.


Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.


Contacting The Regulator


If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. You can contact them by calling +44 (0)303 123 1113.

Or visit the website of the Information Commissioner’s Office (opens in a new window; please note we cannot be responsible for the content of external websites). If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence. Details can be found below.


If You Live Outside The EU


For all non-EU residents

Where this Notice is available in a language other than English, then in case of any dispute about its meaning, the English version will take precedence. By using our services or providing your personal data to us, you expressly consent to the processing of your personal data by us or on our behalf. Of course, you still have the right to ask us not to process your data in certain ways, and if you do so, we will respect your wishes.


Sometimes we will need to transfer your personal data between countries to enable us to supply the services you have requested. In the ordinary course of business, we may transfer your personal data from your country of residence to ourselves and to third parties located in the EU or elsewhere. By dealing with us, you are giving your consent to this overseas use, transfer and disclosure of your personal data outside your country of residence for our ordinary business purposes.


This may occur because our information technology storage facilities and servers are located outside your country of residence and could include storage of your personal data on servers in the EU or elsewhere. We will ensure that reasonable steps are taken to prevent third parties outside your country of residence using your personal data in any way that is not set out in this Notice. We will also make sure we adequately protect the confidentiality and privacy of your personal data. We will ensure that any third parties process your personal data only in accordance with their legitimate interests. These third parties may be subject to different laws from those, which apply in your country of residence. Please note that we do not take active steps to ensure that any overseas recipient of your personal data complies with the laws, which apply in your country.


Changes to This Privacy Policy


We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page.


Contact Us


If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us.

This notice was last updated on 10/02/19 Copyright © Polaris Yacht Brokerage Ltd 2019